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The Branding

Brand Personality

Jennifer designed her cabinet to contrast with the busy streets just outside. With candles, soft light, soft music and Chinese medicine symbolism, it's impossible to feel anything but calm. And after appointment? Patients always feel happy and healthy.

Logo

Leveraging Jennifer's stellar reputation as a masseuse, her logo had to refer back to her name and show the breadth of her experience. Here is the full and abbreviated version.

Avenir

Avenir Light

Linotype Didot

Typeface

To mix modern with traditional the same way Jennifer does with her treatments, we used a primarily Avenir (modern) and hints of Linotype Didot (traditional).

Color Scheme

To stay true to the brand's personality (calm, healthy, happy) and to emphasize Jennifer's use of natural methods, we used a pale grey/green and pink.

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