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Family-focused sports school

The Branding

Brand Personality

From the start the OMaaS team could tell Snow Family and its founder were all about 3 things: fun, family and sports. We made sure to communicate that brand personality throughout the website and social media.

Logo

The Swiss sports school has developed a strong brand identity. We took cues from their guidelines and applied the same spirit and values throughout the website pages and features.

Typeface

Arial Black

Arial

Snow Family wanted to give a modern, crisp and easily-readable feel to the website. Arial is the perfect typeface for this and its rounded shapes suggest a soft playful character much like the Snow Family brand personality element of fun. We used Arial Black and Arial.

Color Scheme

Snow Family uses a bright turquoise that  evoques ice and snow. We added bright green to the palette to refer to summer outdoor sports since Snow Family is a year-round sports school.

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